What a crapload of bullshit.

with 4 comments

I thought people have already proven that subliminal advertising doesn’t work, back in those days where cinema would have split second Drink Coke or Eat Popcorn pop up along movies screening in theaters.

What would happen if Enron logo popped-up? Or AIG?

Written by yuenkokleong

May 6, 2009 at 11:28 am

4 Responses

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  1. Trial design is stupid with lots of loopholes.

    Summary fails to specify the size of the trial, the age group of the participants, backgrounds etc. Also the trial should specify the definition of “creative”. What is the comparator? Herein I suppose what they’re measuring “creativity” against would be “conservative usage of words”. To follow up where the trial left off, here’s a simple excercise of defining what is creative, and what is conservative/conventional.

    a. I’m well hung like a brick.
    b. The brick is red in colour.
    c. Are you Mr. Brick?
    d. Here comes Mr. Brick.

    For point d. I could argue that this sentence is conducted with creative usage of the word “Brick”, yet at the same time it’s a statement lack of imaginative compounds.

    Further more, I am highly skeptical if the results reach any statistical significance of P<0.1. It is highly subjective as the trial is designed to be loose without proper measuring parameters.

    Again, we could open up another door to argue about the definition of “difference”. So does that mean if the icons of microsoft is subliminally exposed, I think more conventionally? If an image of Jesus Christ is hidden in that split milli-second, Am i more pro-life? If an icon of G.W. Bush was to replace the icon of MAC, am I more prone to smoking weed n crack and achieve C grades? By that, am I being different or even more mediocre than the average americans?

    I’d say instead of investing funds on stupid trials on stupid “professors” taking potshots at fame, do more research on MDMA!! The drug of the future, yeah baby!

    Oops, that’s a lot of words coming out of me. I think I am thinking differently! Holy shit this works!


    May 6, 2009 at 3:35 pm

  2. Wah. Erm.. Dunno how to reply..

    This is like the Research Method class that we taught.

    Since they are using (I think) qualitative method, the level of significance do not apply, though I agree with you that the measure of ‘creativity’ is flawed. That sucks big time for an Ivy like Duke, at the States, where they are obsessed with numbers- how they could be so careless with the measurement of their variable- but then again, it’s a qualitative research.

    Or maybe Marketing people don’t know how to do research (Hehehe.)


    May 6, 2009 at 4:09 pm

  3. oh yeah? but yours humbly here eat clinical papers for lunch and dessert.


    May 7, 2009 at 12:48 am

  4. I mean people from Marketing school, as in the video.

    And social research (differentiate from natural science research).


    May 7, 2009 at 5:01 pm

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